In the Big Leagues: 4 Tips to Get Your Product on the Shelves Faster

Finally, it has happened. Months of hard work and sleepless nights paid off. You saw your dreams turn into plans, your plans turn into prototypes, and your product is here at last. Fully developed and manufactured, ready for the mass production stage. Naturally, you can’t wait to deliver it to customers. At this point, nothing […]

If My Company’s Customer Data is Breached, Am I Liable?

It seems like every time we turn on the news we’re hearing about another data breach where an organization’s customer data has been compromised. Sometimes it’s basic data such as what’s available on a Facebook page. Other times, it’s more serious. For example, the recent Equifax data breach resulted in more than 143 million U.S. […]

Intellectual Property Law: 4 Ways to Protect Your Company’s Products and Ideas

You may not know it, but your business is a treasure trove of hidden assets: intellectual property. IP lurks in all corners from the ad copy in your sales brochures to the photographs on your websites to the secret recipe for your famous spices. And, like any asset, intellectual property needs to be protected and […]

4 Steps to Creating an Effective Product Prototype

In 2016, U.S. applicants filed 56,595 patent, trademark, and copyright applications with the U.S. Patent and Trademark Office. The average number of approved applications typically hovers around 50%. What exactly does that have to do with creating a prototype you may ask? Studies show that your chances of receiving a patent grant are greatly improved […]

4 Facts About Protecting Intellectual Property in China

Protecting Intellectual Property has been a long-standing concern for companies that utilize, or are considering utilizing, Chinese companies to produce their products. The majority of information available casts the option of outsourcing to China in a negative light, but in recent years China has made great strides in proving to the American inventor that they […]

4 Ways to Improve Your Presence at Trade Shows This Year

The Consumer Electronics Show (CES) 2018 boasted life-changing innovations in technology-driven areas like vehicle technology, smart home advancements, wearables, fitness and health, and much more. Not surprisingly, CES 2018 also drew massive crowds as attendees flocked to scope out the latest technologies and products for themselves. So how do you make your booth stand out […]

Don’t Fall for These 4 Mistakes When Prototyping a New Product

Prototyping is an essential component of the design process. It allows you to test your ideas, watch them in action, and gain feedback—all so improvements can be implemented in later versions of the design for optimum quality and function. But, all too often, the purpose of the prototyping phase is lost in translation, and developers […]

Intellectual Property: What’s the Difference Between a Patent and a Trademark?

The field of Intellectual Property and its intricacies can often seem complex, so it’s no surprise that many people are confused by the differences between patents and trademarks, and what is covered under each. This blog will answer some of those basic questions, but if you have more questions about the process, please don’t hesitate […]

4 Benefits of Manufacturing Your Product in China

Too often we are bombarded with information giving us the assumed negative impact of outsourcing product manufacturing outside of the United States. Oftentimes this information stems from 1) people who either neglected to diligently research the companies they chose to outsource to, or 2) those who haven’t actually pulled the trigger and taken their product […]

5 Ways to Make Your Booth Stand Out in a Trade Show

Trade shows are excellent opportunities to generate new leads and show customers what your brand is all about. Even so, many customers come to these conferences anticipating a combination of flashy gimmicks and one eye-catching booth exhibit after another. How can you exceed their expectations and build a booth that blows your competition out of […]